AI Video Festival

We are thrilled to launch the AI Video Festival, celebrating the vibrant student life of our Master's students and alumni. This festival aims to spark initiatives that support students and alumni in using AI both critically and creatively, embracing the innovative possibilities of the creative AI era.

With a series of workshops and the Social Media Short Video Competition, the festival offers a fantastic opportunity to explore the intersection of AI and video making, showcase your marketing strategies and connect with fellow students and alumni. Let’s inspire, empower, and lead together in this creative journey!

Social Media Short Video Competition

Track 1 - Personal Branding: to showcase student life at HKU with the theme "Inspire, Empower, Lead"

Categories for Track 1:

• Individual (Masters Students/ Alumni);
• Group (Masters Students – a group of 2-4 students in the same House)

Tracks 2 - Corporate Branding: to imply marketing strategies to promote Ocean Park Hong Kong with the theme “From awe to action — learning conservation through their stories”.

Categories for Track 2:

• Group (Masters Students – a group of 2-4 students in the same House)

Rewards:

• 100 WMP Points will be awarded for each video submitted.
• Additional points and prizes will be granted to winners (see Appendices for details).

Introduction: 

The "Creative AI Applications in Business Series Online Training," offered by the HKU Business School for its students and alumni, serves as the Teaser Program of the AI Video Festival. It is designed to provide a structured learning path. The curriculum is clearly divided into three phases: Level 1 Basic Knowledge Training, Level 2 Intermediate Skills, and Level 3 Advanced Upskilling. Through this immersive experience, participants will progress from foundational knowledge to mastering skills in utilizing tools like Midjourney, Leonardo AI, and Adobe to create compelling visuals, and ultimately develop advanced, execution-ready abilities. The program emphasizes practical application, guiding participants to transform raw AI outputs into professional-grade assets and build strong portfolios, enabling them to stand out in the evolving digital workplace.

Part 1: Basic Knowledge Training to Generative AI

Visual Communication in Mid-journey Generative AI (Level 1)

• Creating visuals using Mid-journey and Discord with basic prompt structure
• Basic visual generation
• Basic prompt parameters
• Thematic exercise for business branding、
• Class sharing

Artificial Intelligence in Leonardo AI (Level 1)

• Creating visuals using Leonardo AI with basic prompt structure
• Basic visual generation
• Introduction to live canvas
• Thematic exercise for business branding
• Class sharing

Adobe Photoshop Introductory Workshop for Digital Marketing Environment (Level 1)

• Photoshop basics
• Essential functionality and workflow tools
• Gen-ai functions
• Thematic exercise – special effects

Introduction to Generative Avatar Presenters for Marketing Presentation (Level 1)

• Fundamentals of AI-generated avatars
• Create generative avatars using tools e.g. Hedra, Heygen and D-ID
• Design avatars to match brand identity
• Practical exercises

Part 2: Intermediate Skills in Marketing Promotion Visuals and Training of AI Models in the Business World

Visual Communication in Mid-journey Generative AI (Level 2)

• Advanced Prompts and Parameters in Mid-journey for customization in Business Branding
• Advanced Thematic Exercise for Business Branding
• Class Sharing

Artificial Intelligence in Leonardo AI (Level 2) 

• Advanced in Leonardo AI for customization in Business Branding
• Advanced Thematic Exercise for Business Branding
• Comparison with Mid-journey
• Class Sharing

Creative Branding with Generative AI Tools (Level 2)

• Generate and refine branded products with emergent methodologies and platforms.
• Customization AI Avatars by Mid-journey and Leonardo AI for Business Presentation
• Class Sharing

Adobe Photoshop Intermediate Workshop for Digital Marketing Environment (Level 2)

• Advanced Techniques in Post-editing of Gen-AI Materials by Adobe Photoshop
• Special Effects for Business Branding
• Class Sharing

Part 3: Upskilling for Leveraging Creative AI for Career Success

Introduction:

Unlock your creative potential by joining our Next Gen Branding: Generative AI for Visual Design, Influencers, and AI Video Production! This 2.5-hour workshop is designed to equip Masters students and alumni with the strategic knowledge and practical skills to leverage Generative AI. You will grasp the fundamentals of AI's role in video and design, master the creative process from concept to precise prompt-crafting, and gain hands-on experience directing and iterating AI-generated assets. Ultimately, you will be able to composite these elements into a professional-grade video, taking your expertise to the next level.

Storyboard Creation and AI Video Making

Objective: To build a narrative foundation and generating initial video sequences.

Use of AI Tools: Katalist AI, Kling, Veo3

Generative AI for Visuals (AI Characters)

Mode: Live streaming via Zoom 

Objective: To create and animate unique AI characters for storytelling and branding.

Use of AI Tools: Mid-journey, Leonardo AI, Kling, Runway, Suno, Tempolor, Capcut, PremierPro

Generative AI for Visuals (Product Branding)

Objective: To develop compelling visual assets and scenes for product promotion and brand identity.

Use of AI Tools: Mid-journey, Leonardo AI, Kling, Runway, Suno, Tempolor, Capcut, PremierPro

Introduction to Creation of Influencers and Avatars for Business and Marketing with Synthetic Medias

Objective: To craft synthetic brand ambassadors and avatars with AI-generated voice and video.

Use of AI Tools: Heygen, Runway, Mid-journey, Akool, Eleven Labs

Introduction to Generation of 3D from Gen-AI Visuals

Objective: To convert 2D AI-generated images into 3D models and scenes for advanced applications.

Use of AI Tools: Lumalabs Genie, Meshy AI, Mixamo, Sketchup, Rhino, Twinmotion

Introduction:

Join our Global Social Media Marketing KOL Training (社交媒體KOL行銷大師班) and master the art of short video marketing on popular platforms like Douyin, Xiaohongshu, Instagram, Facebook, and TikTok! You will learn how to create engaging content, understand social media algorithms, build your personal brand, and even practice live selling and KOL collaboration. Whether you're interested in local Chinese platforms or global channels, these hands-on workshops will equip you with practical skills to shine in the Social Media Short Video Competition. Don’t miss this chance to boost your digital influence—reserve your spot now!

Global Social Media Marketing KOL Online Training 

(社交媒體KOL行銷大師班線上培訓)

Delivery Mode: Live streaming via Zoom

Highlights:

• Master the social media basics and personal IP (personal brand) building
• Unlock the secrets of Douyin’s algorithm and how to create a niche account
• Learn the live basics (“High-ROI Live Streaming Promotion”)
• Analyse real-world examples of successful accounts

Global Social Media Marketing KOL Bootcamp Training (lunch included) 

社交媒體KOL行銷大師班訓練營（含午餐）

Venue: HKU Town Centre (3/F, Tower 2, Admiralty Centre, Admiralty)

Delivery Mode: Face-to-face

Highlights:

• Master live selling techniques
• Learn to create engaging short videos using editing tools like CapCut
• Discover how to collaborate effectively with KOLs and use AI tools for content creation
• Analyze performance metrics and use analytics tools to track campaign success

Introduction:

Are you an influencer in the digital landscape? Don’t miss the chance to participate in our Influencer Marketing Strategy Workshop (網紅體驗及營銷策略工作坊) to elevate your skills! Designed specifically for our Master's students and alumni, these sessions will equip you with valuable insights into industry trends and marketing strategies. Join us to enhance your skill and stay ahead in the ever-evolving digital landscape!

Influencer Marketing Strategy Workshop

(網紅體驗及營銷策略工作坊)

Venue: HKU Town Centre (3/F, Tower 2, Admiralty Centre, Admiralty)

Delivery Mode: Face-to-face

Highlights:

• Importance of cover pictures and the logic behind popular cover pictures 
• Framework of popular short video copywriting
• Utilization of AI tools for editing and content generation
• Ways to increase views and adjust content strategies using data

Introduction:

We are excited to invite you to the IABHK Digital Fundamentals Workshop, co-organized by the Interactive Advertising Bureau Hong Kong (IABHK), as part of the AI Video Festival – Social Media Short Video Competition. This is a unique opportunity to deepen your understanding of digital advertising and gain practical skills from industry experts.

The Business of Digital Advertising

Venue: HKU Town Centre (3/F, Tower 2, Admiralty Centre, Admiralty)

Delivery Mode: Face-to-face

Objective: Build foundational understanding of digital media, advertising business models, and core formats.

Highlights:

• Decode digital advertising business models
• Explore the full spectrum of digital ad formats
• Reveal ad technology
• Apply knowledge to real-world scenario

Consumers & Digital Advertising

Venue: HKU Town Centre (3/F, Tower 2, Admiralty Centre, Admiralty)

Delivery Mode: Face-to-face

Objective: Explore consumer-facing ad impact, pricing, measurement, and programmatic buying.

Highlights:

• Master programmatic advertising 
• Navigate pricing and measurement frameworks 
• Leverage content and community strategies 
• Create and measure a mock ad campaign